I have something to say, to clear something up for the thick-headed people who say that they there’s no issue with Kanye wearing Nike now.
Sure, Nike made the Yeezy, took an ugly shoe, slap “Yeezy” onto it, make few of them, and Kanye made a lot of money and hype for the Swoosh. I’m sure he was compensated for having such an endorsement deal with Nike. However, things came to a head, they parted ways, and Nike no longer paid Kanye anything.
Now, he’s with the Three Stripes, paid to rep adidas. They’ve offered him a full line of sportswear, not just an ultra limited shoe. I’m sure they’re paying him handsomely for it. Now, why would the man in question turn around and rock a Nike product? Sure, it’s his own namesake on the shoe, and he can do what he wants in this country, but why is he?
Brand loyalty between you and me is a load of garbage. No one’s paying you to rep anything, therefore it would be illogical for you to be locked to one brand. We can rock Nike, adidas, Reebok, Under Armour, hell even Spalding, with no consequence. However, Kanye’s case is not like ours. adidas is actually cutting him checks. Shouldn’t there be some kind of loyalty when you step out in public? Shoot, Robert Griffin even went so far as to cross out the swoosh on his shirt, he felt so loyal.
Could you show up to the Nike campus in adidas gear? Vice versa? You don’t see Kobe, LeBron, or Durant wearing adidas or Reeboks for fun. Rose and Lillard in Nike? T-Mac wouldn’t even run at the Ruckers in 2003 because it was sponsored by Reebok (that was a stupid reason, but you get the idea). If you worked at Columbia Sportswear, how would it look to be out in public in North Face? Moms works for Columbia, and I feel guilty for even owning a North Face fleece. Remember Britney Spears was dropped by Pepsi for having Coke at a restaurant?
So why wouldn’t adidas do something about this now? Unfortunately, Ye is too big. adidas has no leverage to threaten dropping Kanye over something like this. Is the principle important enough? We’ll see, especially if this sort of thing continues. Sure, he can do what he wants, but shouldn’t you show a little respect to your sponsor when you’re out in public?